Brand Messaging, Outreach &
Marketing Strategy

Case Study: People
Plus Purpose

Client Profile 

People Plus Purpose is a purpose-driven consultancy with a strong ethos and growing service offering. Like many values-led businesses, they had the passion — but needed clearer messaging, sharper visibility, and structured marketing execution to expand their reach.

The Challenge

While the business had solid foundations and a compelling purpose, they faced a few key barriers to growth:
  • A brand message that wasn’t cutting through
  • A website that didn’t clearly reflect their value proposition
  • Lack of structured outreach and lead generation
  • A need for consistent action and accountability
They were ready to grow, but unsure where to focus — or how to tie messaging, marketing, and systems together for scale.

Our Approach

We were brought in to sharpen their marketing clarity and drive consistent execution — while staying true to the values of the brand.
‍
We worked closely with the team to:
Clarify and refine their core message, ensuring it resonated with the right audiences
Optimise their website structure and copy to align with this messaging and improve engagement
Design a targeted outreach strategy, combining email marketing and social channels
Develop an email automation sequence to nurture leads and stay top of mind
Build a simple, actionable social media plan to increase visibility and drive brand recognition
Provide ongoing accountability to ensure momentum and execution

Client Feedback

“Thanks to Nada and Magnus Business Builder, we’re better positioned going into 2022.

She helped us hone our message, optimise our website, and guided our outreach efforts.

Nada keeps us accountable, and she brings a wealth of knowledge and a joy to work with.”

— Dr Matthew Norton, People Plus Purpose
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Results

  • Clear, consistent brand messaging that speaks directly to the right audience
  • A refreshed and more strategic website with stronger calls to action
  • A multi-channel outreach plan to build audience and awareness
  • A ready-to-run email automation system supporting lead generation
Increased confidence, clarity, and follow-through with structured accountability

Services Delivered

  • Brand Messaging & Value Proposition Development
  • Website Strategy & Copy Optimisation
  • Email Marketing & Automation
  • Social Media Planning
  • Accountability & Strategic Advisory

Let’s Talk Strategy

If you’re an SME leader navigating growth, complexity, or transition — we’re here to help you make smart, sustainable progress.
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At Blu Jam Strategy, we help ambitious SME leaders scale smarter — with grounded, creative business strategy that delivers real-world results.

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